Budapest is very quickly becoming the center of Central Europe and is the business and financial hub of Central and Eastern Europe. It is generally believed that Budapest will replace Vienna as the pre-eminent city in the region.

The Gresham site is located between Zrinyi Street and Mérleg Street on Roosevelt Square in the Vth District of the City of Budapest. Budapest's finest hotels, entertainment areas, stores and offices are located in the immediate vicinity. Gresham Palace will share its prestigious address with such prominent neighbors as the Academy of Sciences, the Ministry of Labour, The National Privatization Agency, as well as the Ministry of the Interior, Atrium Hyatt and Inter-Continental Hotels. The world famous Danube promenade begins at Roosevelt Square and stretches 4 city blocks to the south. Gresham Palace will provide extraordinary panoramic views of the Mathias Church, Fisherman's Bastion, Gellért Hill and Buda Hills. The City of Budapest plans to extend the promenade to the north side of the Chain Bridge by providing a pedestrian access via Roosevelt Square.